Tshirts, Coffee Mugs, Notepads, Diaries, Pens — all clad in your logo, brand name, punchlines, and mission statements — act as an extension of your branding efforts. Merchandising services are meant to compliment your online and offline marketing campaigns. Yes, your Marketing Collateral and Customer reach-out campaigns are significant for brand building, but merchandising can go a step further.
But, merchandising is not as simple as getting pens or t-shirts printed with logos, and distributing them amongst random people. Depending upon your company or product to promote, merchandising may require a lot of research and strategic planning.
We take a look at your brand, its presence in the market, analyze your customers, and help you with the merchandising. A startup would need a merchandising strategy that banks on its fresh approach, uniqueness, and enthusiasm. But, an enterprise would need merchandise that oozes professionalism.
There are certain steps to be followed that can prove to be fruitful in brand merchandising. You first need to select items for merchandising, which should go with your brand’s motto, and should also be useful and products of daily use. You need to make sure that your logo or text is not making the merchandise look too awkward to carry or if it’s simply too small to be noticed. Finally comes the process of implementing a strategy that will help your merchandise to spread across the correct group of target audience.